Swag - *Promotional merchandise*, *promotional items*, *promotional products*, *promotional gifts*, or *advertising gifts*, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

The Swag Coach™ program offers a patent-pending online technology (you get your own company-named website where your clients can order promos online) and step-by-step guide for "how to start" and grow your own swag biz as a distributor, owner, and entrepreneur in the $20 billion advertising specialties industry.

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